LONDON — Londoners can now get a peep into the kooky, colorful world of Marc by Marc Jacobs. Earlier this month, the label opened its first British store on South Audley Street, nearby to Mount Street, where a Marc Jacobs unit opened in 2007.

The 3,896-square-foot store is located in a space that was once a bank, and boasts parquet wooden floors, high corniced ceilings and bank vaults in the basement — one of which has been converted into a room to display bags and shoes. Shelves of fluorescent T-shirts and jeans line the walls; rucksacks hang from the ceiling, and chrome stands filled with chunky bubble rhinestone rings, red heart-shaped mirror compacts and plastic lipstick pens greet customers at the door.

“I love the heights of the ceilings and I love the space, but I love to fill space with stuff,” said Robert Duffy, president and co-founder of Marc Jacobs International. “And I like it to be entertaining. I love to watch people come in and go through all the nooks and crannies trying to figure out what is in here.”

Marc by Marc Jacobs store in London.
Photo By Tim Jenkins